When thinking about expanding your business into other markets, you need to consider a wide range of factors. One of the most crucial aspects is fast customer service. This element becomes even more important if you plan to venture into other countries with your online store, especially if it has been successful in your domestic market so far. One option that significantly facilitates expansion is the long-known fulfillment service, which is becoming exceptionally accessible and popular nowadays.
The rapidly growing Lithuanian market currently presents a clear invitation for Polish e-entrepreneurs. Moreover, experienced operators in Lithuania can provide fulfillment services, offering e-commerce support to smoothly and seamlessly establish a presence in the Lithuanian online market and enabling direct inventory management in the new sales region.
What is fulfillment, and is it worth considering in the context of expanding to the Baltic markets?
Fulfillment is a comprehensive service that encompasses all logistics and transportation activities. Importantly, it is suitable for companies of all sizes. Whether small or large, businesses can fully focus on promoting their brand in a new market while entrusting all logistics to a specialized partner.
Logistics, warehousing, packaging, and shipping – you can delegate all of it.
An operator, such as Venipak, essentially takes over the operational activities of the e-commerce store. That means they receive product deliveries, handle warehousing in their own warehouse, pick and pack orders, and finally deliver the orders directly to the customers. Moreover, they can also take care of other tasks, such as handling returns, complaints, or packaging orders in a gift-like manner.
Scale your business in the simplest way possible.
Lithuanians are increasingly embracing online shopping, and in 2023, they are expected to spend nearly $1.15 billion USD on e-commerce purchases. It is projected that this amount will increase to just over $1.8 billion USD by 2027. The largest segments are electronics and media (27.3%), followed by fashion (22%), furniture and household appliances (19.3%), and food and personal care products (15.9%).
This presents an opportunity for Polish e-entrepreneurs who are looking for ways to scale their e-business. E-commerce, in general, covers various industries that are more or less susceptible to seasonality. Events like Black Friday or Cyber Monday are days when e-entrepreneurs experience multiplied sales. There are also online stores that attract more customer interest during specific times of the year (e.g., a store offering garden pools and accessories). Therefore, a sudden, spectacular surge in the number of orders may lead to difficulties in handling them. Opting for self-fulfillment might require hiring additional staff or planning inventory levels well in advance, which can incur significant costs.
By choosing to collaborate with a logistics operator like Venipak, such challenges can be practically forgotten. When it comes to development and expansion into the Lithuanian market, there’s no need to worry about logistical matters. Venipak efficiently handles practically any volume of orders on the new market for the online store.
Why choose a partner already operating in the Baltic market?
Venipak, which has been active in the Lithuanian and Baltic markets for years, has developed effective methods to support the growth of new e-stores. They take care of secure product storage and automatically replenish inventory levels. They also handle order fulfillment, adding leaflets, promotional materials, or instructions to the shipments. By collaborating with leading couriers, they guarantee the fastest deliveries directly to the customer, a parcel locker, or a pickup point.
Technological infrastructure – easy and fast integration of the sales platform with fulfillment services
Technological preparedness is also extremely important. Venipak provides suitable solutions that allow the sales platform to smoothly integrate with the operator’s system. The entire integration process takes only a few minutes, and it is managed by Venipak’s specialists.
Currently, entering new markets is greatly facilitated. Logistics paths are paved by logistics operators like Venipak, who are not only technologically prepared but also have the appropriate warehousing infrastructure. To successfully establish a presence in the Lithuanian market, it is worthwhile to make use of warehousing space and always have the most popular products readily available. Process automation and automatic inventory updates relieve e-entrepreneurs from the need to organize logistics and enable them to focus on implementing the most effective marketing strategies.