The turnover of the international parcel delivery company Venipak grew by 19% in 2022. The company increased its customer base and adapted to the consumer habits that were changing during the year.
Venipak, which provides parcel delivery, efulfillment and air freight services in the Baltic States, grew its turnover by 18% in Lithuania, 28% in Latvia and 12% in Estonia in 2022. During the year, the company also expanded its operations in Poland and China.
Targeted investments paid off
“Like most businesses, last year we faced uncertainty, yet we tried to move steadily towards our goals. Even though geopolitical and economic circumstances led to an unusual second half of the year for the e-commerce market with the autumn season shifting to winter, we managed to maintain growth. Consumers were waiting for the first heating bills, for the big sales of the year, and were buying with extreme caution. On the other hand, the holiday season was busy, and we managed to balance investments and costs,” says Justas Šablinskas, CEO of Venipak.
According to the head of the parcel delivery company, investments in the improvement of the service quality and customer care allowed to increase the customer base last year: the portfolio of both smaller and larger international clients grew. Last year, the company expanded its network of parcel machines in Lithuania and Latvia, and during the holiday season it introduced the first contactless parcel machine to the residents of Tallinn. The expansion of the parcel machine network in Estonia is expected to be completed this year. Last year also saw the expansion and modernisation of the parcel sorting terminals in the Baltics, which will ensure a higher parcel throughput.
Expanding to Poland, China and Germany
According to Šablinskas, the company anticipates similar challenges this year. “While energy prices will fall, the costs of labour and property rents will go up. So the goal remains unchanged – to balance the estimated shipment volumes, costs and investments. We will continue improving the quality of our services and consolidating our position in the Baltics. This year, we are starting the construction of Vilnius terminal and the automation of processes. We have a goal to further strengthen our IT and Technology Department, because in the long term we see Venipak as something more than just a standard parcel delivery company that takes a parcel from A to B. We have higher ambitions and we are heading towards them”, – says Šablinskas.
This year, the company is expanding its operations in Poland. In addition to air freight, efulfillment services will be provided to businesses in the Baltic States and other countries. A Venipak aviation team are already working in China. The company intends to open a branch in Germany in the nearest future, as well as to expand into other European countries.